Magazine analysis 2

Mixmag

Front cover- The masthead is always across the top, it uses a quite spread out font which makes it look quite young looking which matches their target audience. It also has the same pattern above the letter ‘i’ this is the same for every issue. The writing on the front cover is quite spaced out easy to read text. It has certain buzz words like ‘dance’ and ‘event’ which tells the reader that the magazine is obviously about club/dance music. The person they have chosen on the front cover is a famous dj and people who like dance/club music could instantly recognise him and want to buy the magazine. He has quite a serious pose but he still looks young looking. The image has been edited by lighting and contrast which makes it stand out against all the text. They have outlined the central image and coloured in the shadows which the magazine look quite fun looking. The dj’s name and the name of the event is highlighted in yellow which makes it stand out. That makes the readers think it’s important.

The contents page doesn’t link from the front page very well but it does have the same colour text. It is quite neatly laid out and has lines to separate certain text. The lead image is a picture of young girls in bikinis (party scene). This magazine could be aimed at both sexes but this picture makes it seem more aimed at males. It uses white on black for the text which stands out against the background. The font for ‘contents’ looks quite futuristic and bold. At the bottom of the page there is an advertisement for the free gift included with the magazine, it has a quite detailed paragraph next to it explaining the cd.

Double page spread- A full sized picture of the interviewee takes up a whole page and has a pull quote layered on top of the picture. The quote they have chosen was ‘I was almost a scaffolder- i was earning good money’ this could relate to some of their readers. If they see someone successful had a job like that and now be an international dj it could aspire them. A drop cap was used on the first name. It is quite large and has a unique font. It uses a border at the top of the pages to link them together also makes it look a lot neater. It has a simple layout but looks effective and easier to read. The questions of the interview were made in bold and the answers in normal font. In the interview it uses quite simple language like ‘chatting’ and ‘good looking girls’ sounds like he is talking directly to the reader. It also aims it more at the younger generation, he doesn’t overcomplicate the words and reaches out to anyone who wants to be in that particular business. The magazine is mainly about dance/club music so it is quite a

niche market.